In today’s competitive industrial landscape, even well-established businesses are realizing the need for a strong digital presence. One such success story is RBM Oil Corporation, a reputed name in the lubricants and industrial oils industry.
When RBM Oil Corporation approached us, their primary goal was to generate more B2B leads and build a stronger online presence. What followed was a strategic transformation that delivered powerful results — including a 400% boost in traffic and a flood of high-quality leads.
Despite being a respected name in their sector, RBM Oil Corporation faced multiple challenges in the digital space:
Low search engine visibility
An outdated and non-mobile-friendly website
No online campaigns targeting their industrial client base
Lack of digital tracking and lead capturing systems
Their traditional offline approach wasn’t enough in a digital-first world — that’s where we stepped in.
We implemented a 360-degree digital marketing strategy tailored to their industry and business model. Here’s how:
We redesigned their entire website to make it clean, modern, and mobile-optimized. Clear CTAs, product highlights, and fast loading speeds created a better user experience.
Through deep keyword research, technical fixes, and quality backlink building, we helped RBM climb the search rankings for highly-relevant industry keywords.
We launched:
Google Search Ads for lubricant-related searches
LinkedIn Lead Generation Ads focused on procurement heads and industrial buyers
With tools like Google Analytics, Search Console, and heatmaps, we continuously monitored traffic, behavior, and conversions — allowing us to optimize in real time.
In just 3 months, the impact was undeniable:
✅ 400% Increase in website traffic
✅ 120+ Qualified B2B leads
✅ 10+ keywords ranking in Google Top 5
✅ Bounce rate reduced by 35%
These results not only met but exceeded the client’s expectations.
RBM Oil Corporation’s journey is proof that even the most traditional industries can thrive online — with the right strategy and execution. Whether it’s SEO, ads, or design — a data-driven approach makes all the difference.
Looking to achieve similar results for your brand?
👉 Contact us today and let’s write your success story.
Surf On Search is a leading digital marketing and IT services company focused on growing your online presence and boosting ROI. We offer tailored strategies including SEO, Local SEO, Social Media Marketing, SEM, and more. From website and app development to full digital campaigns — we deliver results that drive business growth.
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